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Search Engine Optimisation (SEO)
SEO is the pseudoscience of getting higher rankings in search engines. As the vast
majority of searches in the world are perfomed using Google, most of the techniques
employed are mainly aimed at Google, however the techniques pretty much apply for
all the main search engines.
If my content is good, why is SEO important?
There are a few unwritten rules you should follow when creating a website. These
rules will help make your site much nicer for the search engines spiders to read,
and consequently get your page ranked higher in the search engines. And quite simply...
Higher Search Engine Rankings = More Affiliate Sales
In this section I will be outlining the basics of search engine optimisation but
I strongly suggest you download the document
Successful Search Engine Optimization
from the SEO experts at Axandra. They produce some of the most widely used,
and quite simply brilliant tools for webmasters.
I use their
IBP9
package on a daily basis when setting up new sites, as not only does it automatically
produce great reports that pinpoint you where you can improve your SEO, it almost
automates the process of gathering high quality inbound links, which are really
important in getting good rankings in the major search engines. Oh, and it automatically
submits your site to all the search engines in the world, (even the small ones you've
never heard of). It generally takes the guess work out of SEO, and does most of
the hard work for you.
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